Marketing
to help you soar.

We're a boutique agency for growing and established businesses that know marketing matters and want the right partner.

Our founders have delivered work for

LenovoL'OréalAmazonTetrisWellaShokzMichelinMarkerstudyLoomisFlixBusNurofenFuture Farm
How we think

Good marketing needs three things.

Every business judges marketing in the same way: revenue, leads, and costs. When it isn't adding up, the fix lies in one of three areas.

Brand

Who you are and what you stand for. The foundation everything else is built on. Lead generation never comes first.

Awareness

Making the right people know and understand your brand. Our content engine builds creative strategies across digital platforms.

Personalisation

Building the easiest systems for people who know about your brand to become customers. Turning attention into action.

Everything else is superfluous.

Who we are

Two founders. One focus:
marketing that makes an impact.

Paperplane gives our partners senior brand and marketing expertise without needing to build a team in-house. We see ourselves as your team with brand and revenue growth as our job.

Truthful budgets

No bloated retainers. You get zero-based budgets and only pay for what you need.

Data-led decisions

More than creative. Every recommendation is tied to insights and expected outcomes.

Owner's mentality

We treat your business like it's ours. Our metrics are built on your goals.

HL

Harrison Lowe

Brand, Commercial & Copy

6+ years across B2B SaaS, founder-led businesses and award-winning agency briefs. Obsessed with turning marketing into measurable revenue.

Connect on LinkedIn ↗
Tarek Badawi

Tarek Badawi

Creative, Social & Influencer

Art director turned social and influencer lead, with 5+ years' agency and brand-side experience delivering integrated campaigns for global brands across tech, gaming and beauty. Bringing together strategy, creators and culture to help brands earn attention.

Connect on LinkedIn ↗
2019

Met at ad school as a creative duo — art director and copywriter — winning agency briefs for brands like Future Farm, Nurofen and M&M's.

2022

Graduated First Class from the University for the Creative Arts, then went separate ways to sharpen our craft on opposite sides of the industry.

2023–25

Tarek scaled integrated campaigns agency-side (Tetris, Shokz, Wella), then went brand-side, establishing a social marketing presence for an independent beauty business, building demand across trade and consumer brands. Harrison ran founder-led client work and led marketing in B2B SaaS, focusing on commercialisation and revenue growth.

2026

Reunited as Paperplane — bringing senior agency and in-house expertise to businesses ready to grow.

More about us →
The receipts

We move the needle.

8x

Marketing-sourced revenue growth in a single year

£5.5m+

Client contracted revenue supported since 2019

100k+

Followers grown on Tetris' new TikTok account in nine months through trend-led, platform-native content.

17m+

Impressions from a 40+ creator campaign, launching two hero products and repositioning Shokz as a lifestyle brand.

Figures reflect results delivered by Paperplane's founders across agency and in-house roles. Full, attributable case studies shared on request.

What we do

One team,
many strengths.

We lead with our content engine, backed up by brand strategy knowhow.

01

Brand

Visual identityBrandbooksLogo & systemsBrand & competitor auditsTone of voice
Brand
02

Digital

Social media managementInfluencer marketingPaid mediaEmailWeb & e-commerceStrategy
Awareness · Personalisation
03

Creative

CampaignsEditing & animationPhotographyVideography
Awareness
Explore our services →
The journey

From first call to lift-off.

Step 01

Pre-flight Briefing

A focused call to understand your business, goals, and what's been holding you back.

Step 02

Flight Path

A tailored proposal for free. The full strategy to get the outcomes you need and how we will get you there.

Step 03

In Flight

We execute strategy and creative as your marketing team with regular reporting to track momentum.

Step 04

Smooth Landing

Regular performance reviews to identify strengths and surface new projects to take your business further.

You need a marketing agency.
Choose one that knows that.

Tell us where you want to go so
we can map the flight path together.

Book your Pre-flight Briefing

✦ Limited client spaces available

Book your Pre-flight Briefing