Why Us

Senior marketing firepower, without the overhead.

You're reading this because you want a marketing agency. Shouldn't you choose one that understands what marketing is actually for? Paperplane works like part of your team, with one job: growing your brand and your revenue.

Who we are

Two founders. One focus:
marketing that makes an impact.

We're a boutique team by design — small enough to stay close and move fast, senior enough to have done this at scale. Most of our clients are owner-led businesses with a good baseline that won't grow further without the right marketing partner. That's exactly who we're built for.

Harrison and Tarek at their University for the Creative Arts graduation, 2022
Graduation, 2022
2019 — 2022

It started at ad school. We became a creative duo — an art director and a copywriter — winning agency briefs for brands like Future Farm, Nurofen and M&M's, and graduating First Class. Then we split off to sharpen our craft on opposite sides of the industry.

HL

Harrison

Brand & Commercial

2022 — 24

Ran founder-led client work under Paperplane — brand, web and growth for small businesses.

2024 — 26

Led marketing at a B2B SaaS scale-up across UK, EMEA & US — 8x marketing-sourced revenue.

Tarek Badawi

Tarek

Creative & Social

2023 — 25

Scaled integrated campaigns agency-side for Tetris, Shokz and Wella.

2025 — 26

Went brand-side, establishing social marketing for an independent beauty business across trade and consumer brands.

2026

Paperplane

Reunited — one team bringing senior agency and in-house expertise to businesses ready to grow.

Truthful budgets

No bloated retainers. You get zero-based budgets and only pay for what you need.

Data-led decisions

More than creative. Every recommendation is tied to insights and expected outcomes.

Owner's mentality

We treat your business like it's ours. Our metrics are built on your goals.

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